Big Picture, Media Interventions, was a temporal public art project that challenged the appropriation of public space for corporate advertising by offering alternative images for billboards, bus shelters, buses and skytrain station posters. This was a media literacy project that included a broad community in the examination of consumer images in public advertising. Through a series of art works produced for outdoor advertising spaces Big Picture combats stereotypes and encourages youth, artists, and marginalized community members to actively participate in designing the landscapes of our communities.

In the summer of 2001 collective echoes, consisting of both young and established artists, started the workshops for Big Picture, Media Interventions. These workshops consisted of nine days of intensive discussion and creative image making that resulted in one image per group. These workshops were designed to provide workshop participants with the skills and direction to work collaboratively to design an image for a billboard.

Participants for these workshops were recommended through other youth organizations such as Redwire Magazine, Vancouver Youth Voices, Dusk til dawn, Street Youth Job Action, Check Your Head, Portland Hotel, Urban Youth Alliance and GAB Youth Services at The Centre. These organizations put out a general call as well as recommending youth for the project.